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Home > Company > About Us

About Us

Liquidware Labs™ (LWL) is the leader in User Experience Management for next generation desktops including VMware View, Citrix XenDesktop, and Microsoft Windows® 7. Liquidware Labs Stratsuphere™ and Liquidware Labs ProfileUnity™ solutions have been described by analysts as the industry’s first “On-Ramp to VDI” by providing complete methodology and software that enable organizations to cost-effectively plan, migrate, and manage their next generation desktop infrastructure using the industry’s best practices. LWL’s comprehensive solutions provide Assessment, Personalization Management, User Configuration, and Service Level Assurance. 

Stratusphere invokes patented Connector ID™ technology to track usage and performance of physical and virtual desktop infrastructure and deployments. The solution delivers a fitness rating of desktop infrastructure, giving organizations the information they need to plan, design, and roll-out next-generation desktop technology. After roll-out, Stratusphere uses proprietary metrics to assign individual User Experience ratings that empowers IT staff with the information needed to identify problems before they occur. ProfileUnity migrates and transforms user personalization, resulting in user profiles that are completely portable across heterogeneous Windows environments. ProfileUnity Pro adds User Configuration features that enable administrators to centrally configure and deploy user settings, ushering in a new dimension of centralized user personalization control, enforcement, and portability to the enterprise.

The LWL leadership team is comprised of virtualization industry veterans that collectively have decades of industry experience and have been selling and marketing virtualization technology since 2002.  LWL products are VMware and Citrix certified, and are available through a global network of certified partners.

Management Team

David Bieneman
DB_BW  

David Bieneman

CEO and Founder, Liquidware Labs, created a very successful software company, Vizioncore, which was acquired by Quest Software in 2007. David is passionate about the business benefits that virtualization brings to organizations, both large and small, and has spoken at many industry events.
David.bieneman@liquidwarelabs.com

J.Tyler "T-Rex" Rohrer
 

J.Tyler "t-rex" Rohrer

COO and Founder, Liquidware Labs, was a partner at FOEDUS, a very successful consulting organization that was acquired by VMware in 2008. Tyler's professional services experience and knowledge within VDI deployments is legendary. As an evangelist on the topic, he is a regular contributor to industry forums, and speaks nationally on topics such as application and desktop virtualization. trohrer@liquidwarelabs.com

Patrick Clark
 

Patrick Clark

CRO – Chief Revenue Officer
Pat's extensive background spans the history of Internet and networking technology, starting early on as a co-founder and VP of Sales and Marketing at Interlan, one of the first local area network product companies, then serving as EVP and General Manager with Microcom, a leading manufacturer of protocol modem, internetworking bridges/routers and communications software and continuing through his most recent role as head of Worldwide Sales for Converged Access, a leader in VoIP Application Performance Management.
  
In his role as Chief Revenue Officer, Pat is responsible for the sales strategy and driving revenue through partners. Pat brings the experience of building worldwide sales organizations having built sales and services organizations as companies such as Phone.com, Paragon Software and Computervision, where he was part of the successful turnaround of this $800 million software company.

Pat also was a General Partner of Windspeed Ventures, a seed round and early stage investment group in software and communications infrastructure companies.  Pat sat on the advisory board for privately held companies; Bitfone, Esmertec and Vividon and presently serves on the board of Nexprise Inc, a leading supplier of Cloud-Enabled Document Management Software for the Enterprise Market.

pclark@liquidwarelabs.com

Steve Gant
 

Steve Gant

VP of Strategy and Alliances – he joined LWL through its acquisition of vmSight/Trusted Network Technologies where he was CEO and Executive Chairman. Steve is a veteran start up CEO, international business development executive, and information security software pioneer. Gant served as VP of business development and solutions management for Internet Security Systems (ISS), Inc., a worldwide leader in intrusion detection software and services. He was responsible for leading their product strategy, business development, product management and partner alliance programs. Gant also served as VP of consulting and education (worldwide) and VP of Latin American Operations for ISS. Before ISS, Gant managed the Uplink Signal Processing division of Galaxy Latin America and Directv Japan for General Instrument (GI-MCS). As a Captain in the United States Marine Corps, he managed a special program under the direct supervision of the U.S. Ambassador in Colombia where he received commendations from the U.S. and Colombian governments. During his military and civilian career Gant has worked extensively with law enforcement and intelligence organizations. He received a B.S. in Physics from Auburn University. steve@liquidwarelabs.com

Jonathan Alexander
 

Jonathan Alexander

GM – Research and Development
Jonathan was most recently co-founder and president of vmSight, a pioneer in virtualization intelligence (acquired by Liquidware Labs in early 2009), where he managed operations and led product design and development. Jonathan previously served as VP Products at customer intelligence leader Epiphany, and as VP and CTO of startup Radnet that was acquired by Epiphany in 2001. Educated in computer science at UCLA, Jonathan began his career designing software for author/director Michael Crichton. jonathan@liquidwarelabs.com

Sonja Pelichet
 

Sonja Pelichet

GM – EMEA, APAC, ANZ
Sonja comes to Liquidware Labs from her partner role at DUNES Technologies SA and founding role of Dunes Technologies USA prior to its acquisition by VMware in 2007. Residing in the Lausanne Switzerland Region – Sonja handles all overseas partner and customer activities in Europe, Asia , Africa and the Pacific Rim, as well as Australia and New Zealand.

Prior to Dunes, Sonja held several key positions at Dell Inc. She was a pioneer for Dell’s Global Account Program. She left Dell after 13 years and joined Dunes in 2005.
sonja@liquidwarelabs.com

Evan Rogoff
 

Evan Rogoff

CFO
As chief financial officer Evan is responsible for all financial and administrative matters for the company. He is a Certified Public Accountant and a former Certified Turnaround Professional who has worked with rapidly-growing technology companies for a decade. Evan previously founded Rogoff Financial Services to provide strategic and financial advice to early-stage software companies. His clients raised over $100 million of capital and were honored in the Deloitte & Touche Fast 50 program. Before that, Evan was part of the management team at an IPO candidate internet company and also manager in the corporate financial consulting practice of Arthur Andersen. Evan graduated with high distinction from the Ross School of Business at the University of Michigan. He serves on the Board of Directors of the Technology Executives Roundtable, participates in the TAG Business Launch competition and is a former Vice President of the Ross School of Business Alumni Society. evan@liquidwarelabs.com

Jon McDonald
 

Jon McDonald

VP Support
Jon was the founder of Entrigue Systems which Liquidware Labs acquired in 2009 for its user profile management and desktop settings solutions. In addition to overseeing the design and development of ProfileUnity, he has more than 12 years experience in designing networks and desktop infrastructure for well-known corporations. Jon currently oversees QA and support for Liquidware Labs. He is also instrumental in the design and architecture of the company's solutions where he applies his deep understanding of enterprise networks. He holds a Bachelor's Degree in Electrical Engineering with a minor in Economics from The Georgia Institute of Technology.
jmcdonald@liquidwarelabs.com

Jason E. Smith
JES  

Jason E. Smith

VP Product Marketing
Jason was most recently co-owner of Entrigue Systems which Liquidware Labs acquired in 2009 for its user profile management and desktop settings solutions. He joined Liquidware Labs with more than 15 years experience in software and technology product marketing. Jason has consulted or advised dozens of Windows management and networking companies in his career including Reflex Systems, ISS, RES Software, Opalis Software, Vector Networks, and UltraBac Software. Earlier in his career he worked with two separate esteemed marketing communications firms where he led Media and Analyst relations for well-known southeastern based technology giants such as D&B Software, DCA, divisions of BellSouth, and Citrix Systems. A proven technical-minded serial entrepreneur, Jason was also a marketing advisor and equity holder in Sonic Mobility which was sold to LANDesk/Avocent in 2004. He holds a Bachelor of Science Degree in Journalism with a minor in Psychology from The University of Georgia.
jsmith@liquidwarelabs.com

Lynn Wortman
 

Lynn Wortman

Controller
As controller Lynn Wortman is responsible for day to day financial, human resources and administrative matters of the company. She has worked in the high tech industry for over 20 years for companies that have gone from start up to the multi-million dollar range. She has been involved with mergers, acquisitions and raising capital for several companies. She received her B.S. degree from Western Michigan University. lwortman@liquidwarelabs.com

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